The real estate industry is often viewed as complex and segmented, with unique challenges across residential, commercial, industrial, and retail sectors. However, the ICMG Enterprise Anatomy Model introduces a unifying perspective:
One Enterprise, One Anatomy. This principle suggests that every enterprise—regardless of its industry—operates under a consistent, integrated structure to achieve longevity and success.
In the same way that building architecture ensures the longevity and functionality of a structure, the architecture of a real estate enterprise must align departments, strategy, processes, and product segments to ensure sustainable performance. This blog explores how applying the ICMG anatomy model can transform fragmented real estate operations into a streamlined, coherent enterprise.